labels, labels, labels

I think labelling is rapidly becoming one of my primary bete noires.

There is so much to include in such a teeny tiny space.

They can prove massively expensive.

You have to make sure your design fits your ethos and aims.

And now, due to EU law you need to include even more info.

To those who are not in the know, the labels in an entirely natural product can read like one of the most chemical laden bottles of muck on the market.

You can't just tell people it is made with cocoa butter and shea? Oh no, they have to be told it contains theobroma cocoa and butyrospermum parkii.

Your beautifully crafted collection of simple and fresh goodies reads like a list of chemical warfare who's who.

So, what it the answer?

Well, my thoughts at the moment are to put both sets of ingredients on the list. Long complicated INCI (International Nomenclature of Cosmetic Ingredients) names, alongside the names that will be recognised by the general public.

This only poses a problem with small things like lip balm.

My question is this. Do I add a box and place both product and small leaflet inside? I like the idea of people knowing what is really in a product and finding out a little about the choices I have made.

But, I am also attempting to reduce the packaging and carbon footprint of the products. Adding additional packaging seems to go against this ethic.

It's all food for thought and I've yet to make a decision.

Any thoughts would be most welcome.

M x

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16:09:31 10-07-2013
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